PRJ2005-Uniquely Jakarta Cultured

Jakarta actually is very amazing uniquely cultured city, but in the reality we have a negative image in the world. Now is our challenge to promote Jakarta as one of the most cultured city in the world.

Using the annually birthday celebrating festival, we explore and adapt from ‘roti buaya’ & ‘ondel-ondel’ as Jakarta forgotten culture with the new modern look to create a visual identitiy guidelines for the festival that reflect our modern & ethnic fused cultured.

Combined with the tagline “rasa jakarta asli’ that gives the unforgettable moment of real Jakarta. We create a modern, impactful, joyful, ethnic & dynamic spirit in the festival.

Wisihing for a better jakarta.

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FeRRIZ-SmarterWithFe

With many kind of vitamin for kids in the market, Nicholas try to make a new revolution line ‘FE content vitamin’ which called FeRRIZ. Beside its main vitamin ingredient which good for health, Fe addition is believed will shift the kid intelegentsia.

We were challenged to make the brand identity of FeRRIZ that absolutely attractive to children and their parents for its two benefits ‘make healthier and smarter”.

The solution is we try to make an illustration icon for the brand which are happy kid, baby, and white tiger . All of them are using toga, for informing that FeRRIZ is not only making you are healthy like tiger, but you have extra smarter benefit of the FE.

We create a happy and active background using the combination green and red-salem color, and a tasty icon for “the quick look” of strawberry taste.

The Result is a an attractive identity for kids and also informational about the extra benefit of FE.

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Oxyvit-The most Ideal Antioxidants

Nowadays many products has gone to far from the antioxidant essensial benefit, which making it much more expensive than it should. OXYVIT as the first generation of the antioxidant, want to remind people that you can get the almost same benefit of antioxidant by the three main essential content – Beta caroten, Vit A, & Vit C- with much more cheaper.

2be’ designs an icon to emphasize the three main essential content is the most ideal composition to get the benefit of antioxidant. We make a logo which accented at X letter which represent dynamic and energic movement and use the X as a graphic icon.

To reach the fresh and healthy atmosphere, we are using the real vegetable and fruit photo combine with a warm and dynamic color. As a result is a Fresh and Healty astmosphere from the OXYVIT.

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Gold Premium Welding Equipment

As a Premium Welding Equipment, GOLD want to make a distinct premium catalog which present metal characteristic. That can alter the product as a leader in the Welding Equipment Field.

2be’ design the catalog based on two primary colors, Blue as a reliable color and Silver to achieve the premium metal characteristic. As an accent we use yellow gold in-line with the product’s name GOLD. With a grid design style we emphasize the metal characteristic from GOLD catalog.

With the exclusively -Doff Laminating and Spot UV- finished yield a characterized and premium catalog, make it distinct from other catalog competitor.

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INMARK Calendar 2008-Grow Together

After people know about their Vision, Mission, and Philosophy, in the third years INMARK -A Pharmaceuticals Marketing Company- want to embrace more manufacturing company to join in their big family.

To embrace more manufacturing company, 2be’ develop a warm and confident tagline “Grow Together” as a mainline of their 2008 calendar.

And using the growing picture in many aspect in the world and bold style design is emphasizing the believe that everything can grow with INMARK.

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