FeRRIZ-SmarterWithFe
April 8, 2008

With many kind of vitamin for kids in the market, Nicholas try to make a new revolution line ‘FE content vitamin’ which called FeRRIZ. Beside its main vitamin ingredient which good for health, Fe addition is believed will shift the kid intelegentsia.
We were challenged to make the brand identity of FeRRIZ that absolutely attractive to children and their parents for its two benefits ‘make healthier and smarter”.
The solution is we try to make an illustration icon for the brand which are happy kid, baby, and white tiger . All of them are using toga, for informing that FeRRIZ is not only making you are healthy like tiger, but you have extra smarter benefit of the FE.
We create a happy and active background using the combination green and red-salem color, and a tasty icon for “the quick look” of strawberry taste.
The Result is a an attractive identity for kids and also informational about the extra benefit of FE.
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