PRJ2005-Uniquely Jakarta Cultured

Jakarta actually is very amazing uniquely cultured city, but in the reality we have a negative image in the world. Now is our challenge to promote Jakarta as one of the most cultured city in the world.

Using the annually birthday celebrating festival, we explore and adapt from ‘roti buaya’ & ‘ondel-ondel’ as Jakarta forgotten culture with the new modern look to create a visual identitiy guidelines for the festival that reflect our modern & ethnic fused cultured.

Combined with the tagline “rasa jakarta asli’ that gives the unforgettable moment of real Jakarta. We create a modern, impactful, joyful, ethnic & dynamic spirit in the festival.

Wisihing for a better jakarta.

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Marina Bay, The Dream at Singapore

Running in the life, catching for the dream

Where is it? What is it? Who is it?

Do you know it? Do I know it? Does anyone know it?

Just run following the trail of dream

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FeRRIZ-SmarterWithFe

With many kind of vitamin for kids in the market, Nicholas try to make a new revolution line ‘FE content vitamin’ which called FeRRIZ. Beside its main vitamin ingredient which good for health, Fe addition is believed will shift the kid intelegentsia.

We were challenged to make the brand identity of FeRRIZ that absolutely attractive to children and their parents for its two benefits ‘make healthier and smarter”.

The solution is we try to make an illustration icon for the brand which are happy kid, baby, and white tiger . All of them are using toga, for informing that FeRRIZ is not only making you are healthy like tiger, but you have extra smarter benefit of the FE.

We create a happy and active background using the combination green and red-salem color, and a tasty icon for “the quick look” of strawberry taste.

The Result is a an attractive identity for kids and also informational about the extra benefit of FE.

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